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January 15, 2014 | Dubai | Press Releases

ESET Launches New Channel Partner Program in Middle East

Incentivised merit-based categorization entitles partners to a host of benefits including trainings and support, marketing development fund, sales leads, discounts and rebates

ESET®, the global leader in proactive digital protection with a record of 10 years consecutive VB100 awards for its award-winning ESET NOD32® technology, today unveiled its new partner program for the Middle East, offering more support and recognition to its strong and growing regional channel base. An extension of the company's global partner program, the newly launched scheme has been tailored for the region and aims to empower ESET's reseller and system integrator partners to help them secure greater market shares in both, the business and home user segments.

 

“The relationships with our Middle East partners and considerations for the local market were key factors when formulating this program. Our business is 100% partner driven so the channel is absolutely vital to our success,” said Pradeesh VS, General Manager at ESET Middle East. “The new program incentivises our partners with attractive discounts, rebates and marketing support, while ensuring that they have access to the best possible technical and sales tools and support. Our objective is to have a network of highly skilled and motivated partners with deep expertise in our products. Their commitment to ESET will ensure that our customers have reliable access to the best possible security solutions.”

 

The ESET Partner Program categorizes partners as Gold, Silver or Bronze according to their revenues, commitment to ESET and ability to provide dedicated end-user support. As a special consideration for the region, the program makes certain concessions that enable partners and system integrators to qualify for a particular status based on their loyalty to ESET and market position, even if they do not meet certain requirement criteria.

 

ESET will extend benefits that include free sales and technical trainings, discounts, demo license keys as well as pre-sales and post-sales support to all partners registered in the program. In addition, higher partner levels will be offered rebate programs, dedicated managers from ESET, access to sales leads and funding for marketing activities. In order to better serve the needs of its valued clients, ESET will also offer pre-sales consultancy, POCs and post-sales support to its Gold partners.

 

“At ESET, our question to partners has not been 'what can you do for us?' but rather 'what can we do together? This is why we have specifically designed the program to make ourselves easily accessible to our regional partners which is something that larger vendors often fail to accomplish. The clearly defined structure will encourage partners to aspire for greater success with us, which will ultimately help us and our valued customers,” said Elham Alizadeh, Channel Marketing Manager at ESET Middle East.

 

The new program is now available to partners in the UAE, Bahrain, Qatar, Yemen, Libya, Oman, Kuwait, Jordan, Lebanon, KSA and Egypt. To simplify the registration process, ESET has made it possible for partners to apply by visiting the link http://www.eset.com/me/partners/partner-application/, by contacting ESET's local office on +971 4 3754052 and also through its regional distributors.

 

Pradeesh VS General Manager 

Elham Alizadeh Channel Marketing Manager