PARTNERING WITH ESET
At ESET, we recognize the essential need for partners. We are 100% channel-focused with all sales exclusively coming through partners, channel-specific marketing, management personnel and resources. These long-term strategic business partnerships are pivotal to our go-to-market strategy andfundamental to our success. That is why ESET is driven to cultivate key relationships with leadingtechnology companies, OEM, value-added reseller (VAR) and system integrator partners.
The market for security solutions has never been greater than today. In response, ESET’s Partner Program has been designed to provide outstanding benefits and to maximize joint business opportunities by teaming up with our Channel Partners. With this program, ESET’s partners will be able to satisfy the needs of Consumers, SMB and Enterprise customers while growing their profits with high margin solutions.
"At ESET, we are dedicated to developing highperforming security solutions for home users and corporate customers, keeping out all known and emerging forms of malware."
Miroslav Trnka, Co-Founder of ESET
Dedicated Account Manager
All gold and silver partners within our scheme have access to a dedicated account management team comprised of an external territory sales manager and an internal partner account manager. This gives us the ability to work closely with your in-house sales teams whilst ensuring someone is available within our offices at all times to provide account support.
Access to sell leading AV products
All partners have complete access to our entire range of products. There are no partner-level restrictions placed on the volume of licences, vertical markets or company sizes with which our partners work.
Our current range covers consumer products for Mac, Windows, Linux and mobile phones whilst our business range includes computer security for endpoints, file servers, mail servers, gateway and mobile phones all supported by our industry-leading, highly customisable remote management software.
Marketing Resource Centre
Our marketing resource centre is available to all our partners at all levels. It provides a wide range of marketing material from graphics and templates to produce web pages through to banner stands and promotional items to support exhibitions.
Almost all items within the resource centre have been produced due to requests from our existing channel partners and we continue to add to and develop resources directly in line with our partner’s requirements.
ESET Partner Sales Portal
Our partner sales portal is continuously well received by our channel partners. From this portal it is easy to order and administer your licenses. Many partners who move to ESET comment on how much better our system is than other AV vendors.
Our competitive sales margins start at 20 per cent for smaller channel partners who only sell a few licences per year and runs through to 45 per cent for gold and silver partners.
Regular partner regrading at six monthly intervals ensures are channel partners gain the maximum possible sales margin from their sales. Interim regrading can be requested at any time should your turnover increase enough to place you over a higher grade threshold.
Volume Incentive Rebate
Volume incentive rebates are typically only available to Platinum and Gold partners partners. This scheme is designed to incentive top tier partners to work closer with Eset in generating new customers.
Activity and targets are set in agreement with your territory sales manager and monitored closely to ensure you have every chance of success. Where necessary your territory sales manager will work closely with your sales teams providing training and sales support to help hit targets.
Marketing Development Funds
Marketing development funds are provided to Platinum and Gold partners on a case by case basis. Typically we will look to provide ongoing support against a series of activities designed to generate new business.
After an initial agreed period should the results from the campaign be in line with the plans the campaign may be rolled out on a longer term basis.
Marketing development funds can be used to support activities as diverse as sales team incentives, direct marketing campaigns, exhibitions and events or even funded heads.
Partnership Promotion (ESET logo)
All our partners receive an Eset a logo befitting their partnership status to indicate their association with Eset. These can be used on the websites, emails or other marketing collateral. Partners with a specific association, such as an education partner, will have additional logos to reflect this relationship.
Co-Branded Marketing Material
All of our marketing materials are available to partners at all levels with their own branding and company contact details on. This is undertaken by Eset with no charge made to the partner and is supplied in electronic format either as a low resolution PDF for electronic circulation or a high resolution PDF for printing.
This range of marketing material includes case studies, data sheets and product literature. Provision of this range of high quality collateral with our partner’s company information on at no charge is not undertaken by any other vendor.
Joint Case Studies
We are always seeking out new case studies and will undertake all of the writing and coordination of information with the end customer on behalf of our partners so long as we are in a position to use the case study when completed. All our partner’s or a willing end user need to do is put us in contact with the relevant person.
These case studies can then be used by our partners as part of their own marketing and sales materials.
We currently provide a basic range of websites templates. This range is being expanded along with advice on optimising your own Eset web pages.
A wide range of graphics and other information is provided in order to enable our partners to create their own Eset web pages. Gold and platinum partners are required to have dedicated Eset pages within their own site, for all other partners this is optional.
A range of online display banners are provided for integration into our partners online campaigns. These include product specific and generic Eset advertising and are typically skyscrapers, MPUs and banners. Although the source code for these is not made available we will consider producing custom collateral for our gold and platinum partners.
A wide range of competitor comparisons is kept up to date and made available to all our partners. This is typically drawn from industry reports and product reviews to ensure impartiality.
Webinar based sales training sessions are offered on a regular basis for any of our partners to attend. These are provided free of charge and participants come away with a range of printed collateral and a deeper understanding of Eset product range and the best way to go about getting new business.
In-house training can be provided free of charge to gold and platinum partners as a general part of business or prior to a specific sales campaign.
Price matching can be undertaken at the discretion of the territory sales team as requested by the channel partner.
Price Generation Tools
All of our partners receive a set of price generation tools upon opening their account. The tools can be used to calculate RRP prices, partner margins and specific sector discounts and for smaller partners a custom made quote generation tool enables the partner to create professional Eset product quotes which can then be printed or emailed out to their prospects.
Through our lead generation programme we support our gold and silver partners by bringing them new prospects to work with. These highly qualified leads enable our partners to generate new business for both themselves and Eset whilst showing the commitment we have to them.
NFR License Keys*
NFR License Keys are made available to all our productive partners. New partners are provided NFR following the first six months of their account, unless they are able to indicate a well established Anti-virus business at which point NFRs will be made available immediately upon opening the account.
Access to technical training
Monthly technical training sessions are provided and are available to all of our partners. This training is provided by the head of our technical support team, is highly hands on and enables our partners technical support team to provide the high level of first-line support to which our customers are accustomed. The sessions are one full working day with a maximum of six participants.
Our Australia-based technical support teams are available seven days a week as second line support to our partners. Whilst we expect all our partners to provide first-line support should they not be available and the end user comes direct to us we will always provide the support required.
Dedicated Technical support line
To ensure a rapid response to our channel partners there is a dedicated phone line direct into our Australia-based support team. Should it be necessary we will also call our partners back on site or provide live online support whilst they are with their customers.
Why Become An ESET Retail Partner?
We understand the dynamic competitive nature of the retail arena and will be working closely with our retailers to ensure the partnership fits and provides the support necessary to promote business growth. Our industry-leading software will naturally be backed up with a range of promotional offers, POS, marketing support and a your own dedicated account manager.
Becoming part of our expanding retail channel couldn’t be easier. Simply fill out the account application form or contact our retail team on email@example.com for further information on ESET’s consumer product range and price list.
- One of the fastest growing AV companies in the world
- Comprehensive consumer product line
- Award-winning technology
- Dedicated Account Manager
- Unsurpassed Australia based technical support
- Excellent profit margins
- Extensive marketing support, POS and training
Join Us Now!
Take the Next Step and Join Us Today!
Discover more about how your business can benefit from becoming an ESET Partner. Our customers are always looking for new ways to enhance their ESET experience. Don’t miss out on this great opportunity to gain increased exposure to the vibrant and growing internet security market. Submit your Partner Program Application to start making profit and driving awareness within the ESET ecosystem.
If you are interested in becoming our partner inquire more at firstname.lastname@example.org