Trends for 2014

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Every year ESET attempts to predict the trends in Information Security. We’ll be looking back at how accurate those predictions were and the past blog posts that relate to them.

The predictions for 2014 were entitled The Challenge of Internet Privacy and it certainly has been a challenge.

Internet Privacy has been the major topic of the year from Snapchat pictures being leaked online to serious credit card information breaches.

All breaches big and small

We saw more significant data breaches over the past year than you can shake an Ethernet cable at.

A couple that we covered were the breach of Kmart and their subsequent credit monitoring and JP Morgan losing a massive 83 million sets of customer data.

Other American retailers were also in the firing line (Target-ted if you will) with credit card information being taken from Target, Home Depot and Dairy Queen.

Keep that data personal

The report spoke extensively of mobile malware and it has definitely left its mark in the year.

But it’s the data that people gave away for free that really interested us this year. In a couple of social experiments Wi-Fi users in London and Cookie eaters in New York gave their information away, completely unaware of the huge value it holds to the right (or wrong) people.

There has also been significant pushback against social media companies and their almost impenetrable privacy and user agreements, prompting Facebook to give their privacy settings a revamped user friendly look. Also there was pushback by Twitter on the US government over revealing user information.

Take the power back

The privacy argument had a number of battlefields and the user didn’t lose on all of them.

The “Right to be Forgotten” saw Google receive more than 18,000 requested for information to be removed.

2014 also saw the rise of the Blackphone and the announcement of the Blackphone app store, which will provide users with apps that allow secure encrypted communication.

The Challenge of Internet Privacy was certainly an apt title but it is unlikely that the challenge will be limited to 2014.

As tech and internet access evolves the challenge will only grow. But you can read more about our predictions for next year in this article (which will be live 17/12).

If you had any correct predictions for this year, then share them with us on our LinkedIn page.