National Cyber Security Awareness Month is here: ESET’s “Cybersecurity Cash Car” to drive cyber awareness across San Diego

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To support National Cyber Security Awareness Month (NCSAM), IT security firm ESET today announced that it will launch eight wrapped ESET / NCSAM-branded vehicles into the San Diego market for the month of October as part of its ongoing efforts to raise awareness about the seriousness of cyber threats and to encourage cyber education.

Of those eight vehicles — wrapped by its neighbors at San Diego-based ad-tech startup Wrapify — one will be the designated “Cybersecurity Cash Car.” The car and its Cybersecurity Awareness Team will be parked in various places around San Diego during the month of October, giving cash to people who correctly answer cyber-related questions. Anyone passing by the designated Cybersecurity Cash Car can play, with a chance to win hundreds of dollars in cash.

For hints on the Cybersecurity Cash Car’s pop-up locations, follow @ESET (Twitter, Facebook and Instagram) and #CyberAware. There will also be opportunities to win by playing online.

All the wrapped cars sport an URL, which is a page that contains free cybersecurity tools and resources for businesses and individuals, including ESET’s popular, free Cybersecurity Awareness Training

As part of the initiative, ESET will also match dollar for dollar players’ winnings with a donation to the National Cyber Security Alliance (NCSA), the nation's leading cybersecurity awareness nonprofit. NCSAM was co-founded and is co-led by NCSA and the U.S. Department of Homeland Security. Now in its 14th year, this annual event is dedicated to ensuring all digital citizens have the resources they need to stay safer and more secure online and that protecting the internet is “Our Shared Responsibility.”

About ESET

For 30 years, ESET has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint and mobile security, to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give consumers and businesses the peace of mind to enjoy the full potential of their technology. ESET unobtrusively protects and monitors 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company. Backed by R&D centers worldwide, ESET was the first IT security company to earn 100 Virus Bulletin VB100 awards, identifying every single “in-the-wild” malware without interruption since 2003. For more information, visit or follow us on LinkedInFacebook and Twitter.

About National Cyber Security Awareness Month

National Cyber Security Awareness Month (NCSAM) was created as a collaborative effort between government and industry to ensure every American has the resources they need to stay safer and more secure online. Now in its 14th year, NCSAM was co-founded and is co-led by the Department of Homeland Security and the National Cyber Security Alliance, the nation's leading nonprofit public-private partnership promoting the safe and secure use of the internet and digital privacy. Recognized annually in October, NCSAM involves the participation of a multitude of industry leaders ‒ mobilizing individuals, small and medium-sized businesses, nonprofits, academia, multinational corporations and governments. Encouraging digital citizens around the globe to STOP. THINK. CONNECT.™, NCSAM is harnessing the collective impact of its programs and resources to increase awareness about today’s ever-evolving cybersecurity landscape. Visit the NCSAM media room:

Media Contact:

Anna Keeve

PR Manager, ESET North America

(619) 405-5175