ESET®, a global pioneer in proactive protection for 25-years, has just opened a new office in Germany. A new operations hub in the country is part of the company’s overall sales strategy in the German speaking region. The newly formed company will continue to expand its 3500 strong reseller network in Germany and to strengthen its presence in retail and e-commerce.
ESET and the former ESET distributor in Germany, DATSEC, have jointly established the new company ESET Deutschland GmBH, which combines the existing team and resources with the strength of ESET to bring directly to the German market. The strategy for an overhaul of ESET’s approach to the German market started in 2012 with the appointment of Ralf Tegethoff as the Director for Consumer Sales EMEA. The newly created company will be managed by Miroslav Mikuš, currently the head of ESET EMEA Sales and Marketing Operations.
“Starting April 2013 we have added ESET Deutschland to the ESET group of companies. We are joining forces with DATSEC, our former distributor in Germany, and the new company will be responsible for the distribution of our products and services in Germany which is the biggest European market with strong influence over the rest of Western Europe, We want to position ESET as one of the top security vendors in Germany. DATSEC built a strong and successful team in Germany and by backing them with extra resources and know-how we can achieve it,” says ESET Chief Executive Officer Richard Marko.
ESET’s flagship product ESET Smart Security® has been recently recognized by the highly respected German testing organization Stiftung Warentest as the best Internet Security product. This influential test, on which millions of Germans rely on to help them make well informed buying decisions, highlighted ESET’s commitment to deliver high quality software to protect consumers and businesses in Germany. Combining its technology with the strengthened local team of ESET Deutschland, ESET is working on becoming one of the top vendors in the German market.