ESET will address for the EU’s Data Protection Regulation during the Mobile World Congress

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ESET, the leading IT security vendor based in the European Union, will highlight its approach to the EU’s Data Protection Regulation (GDPR) during Mobile World Congress taking place in Barcelona, February 27 – March 2, 2017. The regulation comes into force just a year from now, having far-reaching implications for businesses across Europe. It should be noted however, that the primary aim of the regulation is to safeguard the privacy of EU citizens. Accordingly, ESET is releasing a white paper on the forthcoming legal requirements, coming into force from May 2018 onwards, which highlight how ESET security solutions suit business meeting the regulatory criteria. ESET experts will be highlighting GDPR at the Congress, in Hall 5, booth B05.

Starting next year, a company is subject to the GDPR if it either: “Offers goods or services to data subjects in the EU, irrespective of whether payment is received and monitors its data subjects’ behavior within the EU,” says ESET in the just released white paper based on ESET-commissioned legal expertise by Kemp Jones Solicitors LLP. “Despite introducing a more streamlined legal framework, the GDPR is still likely to entail significant changes for many businesses, requiring substantial lead-time,” adds the paper.“The GDPR regulation is not focused on EU-based companies only. These changes will impact every business which processes personal data of EU citizens,” says ESET Head of Business Development in EMEA, Pavol Balaj. “ESET provides solutions that will help businesses meet the requirements of the regulation and at the same time safeguard the private data of EU citizens,” continues Pavol Balaj, who will be present at the Congress.GDPR also identifies measures deemed appropriate for the job – highlighting encryption among of them. Generally, the main benefits of encryption technology are its strength – thanks to powerful algorithms and growing key length (bits) – wide availability and relatively low cost of implementation, embraced even by some national authorities.“DESlock Encryption by ESET, offers more than just the basics. It also offers business clients a solution that is simple to deploy, easy to use for even non-technical users and, one that allows for the remote management of keys, settings and security policy. It also allows users to safely encrypt hard drives, removable media, files and email,” says ESET in the just released white paper on the topic.For more on GDPR, and how ESET gets businesses ready for the new regulation, read the white paper and visit our dedicated webpage on encryption.

About ESET

Since 1987, ESET® has been developing record award-winning security software that now helps over 100 million users to Enjoy Safer Technology. Its broad security product portfolio covers all popular platforms and provides businesses and consumers around the world with the perfect balance of performance and proactive protection. The company has a global sales network covering 200 countries, and regional offices in Bratislava, San Diego, Singapore and Buenos Aires. For more information visit or follow us on LinkedInFacebook and Twitter.

The Company has global headquarters in Bratislava (Slovakia), with regional distribution centers in San Diego (U.S.), Buenos Aires (Argentina), and Singapore. ESET has malware research centers in Bratislava, San Diego, Buenos Aires, Singapore, Prague, Košice (Slovakia), Krakow (Poland), Montreal (Canada), Moscow (Russia). ESET Middle East has its regional office in Dubai Internet City and manages an extensive partner network in 11 countries: United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Yemen, Lebanon, Jordan Egypt and Libya. More information is available via