Yes. Deepfake scams are becoming more common because AI tools can now create realistic fake videos, images, and voice recordings in minutes. Cybercriminals use deepfakes to impersonate trusted people or brands to steal money, passwords, or personal information.
A deepfake is AI-generated content designed to look or sound real. It can imitate a person’s face, voice, or actions, making scams harder to detect. As generative AI tools become more accessible, cybersecurity experts have reported a rise in AI-driven fraud and impersonation scams.
Who Do Deepfake Scams Target?
Deepfake scams often target:
- Parents through fake emergency calls
- Remote workers through fake executive requests
- Students through phishing or scholarship scams
- Social media users through impersonation accounts
One growing threat is voice cloning. A scammer can copy someone’s voice using short audio clips from social media videos or voice notes. The cloned voice may then be used to request urgent payments or sensitive information.
How Can You Spot a Deepfake Scam?
Look out for:
- Urgent requests for money or login details
- Unfamiliar phone numbers or accounts
- Slightly unnatural facial expressions or speech
- Messages creating panic or pressure
How Can You Stay Protected with ESET Home Security Premium?
Using layered protection makes it harder for scams to succeed. ESET Home Security Premium helps protect against phishing links, malicious websites, and suspicious activity across your devices.
To strengthen your protection:
- Verify unexpected requests using a second channel before acting
- Avoid sharing personal content publicly where it can be reused for impersonation
- Use strong passwords and multi-factor authentication across accounts
- Rely on security software like ESET Home Security Premium to help detect and block cyber threats early
Deepfake scams are evolving quickly, but verifying information before reacting remains one of the most effective ways to stay safe online