ESET appoints new country manager to build success and seek new opportunities in the UK

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BRATISLAVA - ESET, a global leader in cybersecurity, today announced the appointment of Matt Knell as Managing Director UK. The appointment will see Matt build on ESET’s existing success in the UK, galvanise its Partner Programme and build its bespoke enterprise offering.

Matt joins ESET with almost 25 years of experience in cybersecurity. Having spent 16 years with McAfee and over eight years at Sophos as an Enterprise Sales Director and Senior Sales Leader for Strategic Growth and Channel, he has experience across all facets of cybersecurity from channel to SMB and enterprise.

At ESET, Matt will head up the local team in Bournemouth, focusing on growth for the UK arm of the business. A personal focus will be ensuring UK customers and partners fully understand ESET’s suite of products and services, and in turn, to demonstrate that ESET has a deep understanding of their business requirements. Matt will bring his experience working with channel partners to ensure that ESET becomes the vendor of choice in the UK by demonstrating the level of service they get with the ESET Partner Programme. He will also be responsible for building relationships and coordinating opportunities for ESET’s Corporate Solutions, helping to expand the premium, bespoke service for enterprises and large SMBs.

Speaking on the appointment, Pavol Holéczy, President of EMEA at ESET, commented: “I’m pleased to welcome Matt to ESET. We wanted to bring in an experienced professional with good knowledge of the cybersecurity landscape to be the face and leader for the UK team, and someone who can build on our solid foundations and explore new opportunities, such as building our bespoke enterprise offering. Matthew has the right ambition to help ESET be the vendor of choice for UK partners and to maintain our core focus on technology and science.

“Values are at the heart of everything we do at ESET, and Matt shares many of these with us, his focus on building personal relationships being key. Through our UK team, channel partners, and customers, we see the people behind everything. “

Matt Knell, Managing Director UK at ESET, added, “I am delighted to join ESET. The company's longevity bucks the trend in the sector; their demonstrated history of building relationships with vendors has built them a loyal and sizeable customer base in the UK. The SMB and channel-first operation in the UK lends itself to my experience, but I also look forward to seeking new opportunities to grow ESET’s customer base in the enterprise market. People and partner integrity are at the core of everything I do, and I’m pleased that aligns with ESET’s beliefs too.”

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About ESET

For more than 30 years, ESET® has been developing industry-leading IT security software and services to protect businesses, critical infrastructure, and consumers worldwide from increasingly sophisticated digital threats. From endpoint and mobile security to endpoint detection and response, as well as encryption and multifactor authentication, ESET’s high-performing, easy-to-use solutions unobtrusively protect and monitor 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company that enables the safe use of technology. This is backed by ESET’s R&D centers worldwide, working in support of our shared future. For more information, visit or follow us on LinkedIn, Facebook, and Twitter.