Secure your digital identity in the AI era
Stay connected, stay protected
Enjoy the freedom of a connected world without compromising your digital identity. Keep doing what you love while we protect your data and your privacy.
Why it matters now more than ever
Cybercriminals exploit stolen identities for financial gain, leading to significant losses and distress. Identity theft incidents rose by 23% in 2022 and were almost 70% of the cases filed with the National Fraud Database. (source)
In the UK, over 214,000 cases were filed with the National Fraud Database in the first six months of 2024. Cybercriminals took advantage of the cost of living crisis, and the rise in hybrid working to target individuals. (source)
In 2022, identity fraud losses in the UK were estimated at £4 billion a year. Beyond direct financial losses, victims face significant expenses to restore their identity and credit. (source)
Behind the statistics are real people experiencing identity misuse. Unauthorised debits, fraudulent contracts and subscriptions have caused severe financial distress, highlighting the personal impact of identity theft.
How ESET helps protect your privacy and identity
VPN
Enjoy secure and anonymous browsing
Secure your network connection in public and private spaces, preventing data theft and unwanted tracking. Stay safe with an anonymous IP address and enjoy endless online content with unlimited bandwidth. Easily shared with friends and family. Router protection also available!
Identity Protection
Prevent identity theft
Say goodbye to identity scams. Safeguard your personal information by monitoring the dark web for data breaches and leaks.
AI Security
Use AI with confidence
Get safer AI chats with AI Conversation Security, which helps block malicious links and harmful scripts in AI-generated responses. AI Agent Security and AI Behavioural Monitoring add another layer of protection by screening for suspicious activity, unusual behaviour, and emerging threats across the AI tools and agents you rely on.
Availability varies by plan.
Device Access Control
Device Access Control
Say hello to Webcam Protection & Microphone Monitor! Get notified whenever there’s an attempt to access your webcam or microphone—so you can instantly choose to allow or block it. Simple, smart protection that helps prevent unwanted recording or surveillance.
Safe Browsing & Anti-Phishing
Browse safely and avoid scams
Protect your online activity, financial transactions, and personal data from phishing, malware, and AI-powered scams—without compromising browser performance.
Included in all protection plans.
Protection plans with privacy & identity protection features:
Multilayered security with Antivirus, safe payments, and scam protection—includes AI interaction security.
- Real-time antivirus protection Way more than just Antivirus! Our security shields you from malware, theft, AI-driven scams, phishing, ransomware, and more.
- Seamless device performance Enjoy fast scans without interruption. Our Small System Footprint saves bandwidth and extends the life of your hardware—great for gaming and entertainment!
- AI-powered threat detection Uses advanced artificial intelligence to proactively detect and block malware, ransomware, phishing, and other emerging threats in real time.
- Smarter protection for AI-powered computers ESET keeps your devices safe while leveraging their AI capabilities for faster, more efficient threat prevention.
- AI interaction security Use AI tools and agents with confidence. ESET uses advanced monitoring and expert-driven detection to spot suspicious AI behaviour and stop emerging threats before they put your device or data at risk.
*Essential, Premium, and Ultimate plans provide advanced AI security capabilities powered by specialised AI technologies. ESET NOD32 includes limited AI security capabilities, powered by ESET’s existing multilayered technologies. - Anti-Phishing Safeguard your privacy and your data. Anti-Phishing shields you from scams and fake websites attempting to access sensitive information or feed you fake news.
- Safe banking and browsingBank, shop, and connect with ease. Safeguard screens from unwanted access and use our secured browser mode to boost privacy and avoid phishing scams.
- Smart home and smartphone protection Protect everything from PCs, laptops, and smartphones to smart TVs and IoT devices. Lock and track missing devices, secure access to your webcam, and monitor microphone activity for enhanced privacy and control.
- Firewall, Wi-Fi and network shield Filter unwanted content, secure access to your network, and test your home router and smart devices for vulnerabilities.
- Unlimited VPN data Shield your connection and prevent unwanted tracking—anytime, anywhere. Enjoy unlimited bandwidth for endless access to your favourite online content.
Number of Available VPN Devices: Activate on up to 10 devices with access up to 70 countries, each with multiple locations with the Ultimate plan.
Activate on up to 3 devices with access up to 40 countries, each with multiple locations with the Premium plan. - Encryption of sensitive data and photos Keep your files and USBs safe with military-grade encryption. Safely share your data with others.
- Elevated file and folder security Protect valuable data by allowing only trusted applications to modify your folders.
- Safer AI Chats Protect your AI chats from unsafe links and scripts. ESET scans AI-generated responses to proactively block phishing, malware, and scams.
- Enhanced browser & privacy protection Easily manage website notifications and permissions, and remove metadata from images uploaded to your browser—details like capture time and location.
- Ransomware file recovery Keep your data untouchable: block zero-day ransomware, isolate threats, back up your data automatically, and restore everything in moments if encryption ever slips through.
- Proactive identity protection Safeguard your digital identity and prevent identity theft. Use dark web monitoring to scan for data breaches and leaked personal information.
- VPN for Router Protects every device on your home network with one setup. Encrypts all internet traffic for safer browsing, streaming, and smart home use—no need to install apps on each device.
MOST POPULAR
Advanced protection with unlimited VPN data, encryption of sensitive files, and AI chat and interaction security.
- Real-time antivirus protection Way more than just Antivirus! Our security shields you from malware, theft, AI-driven scams, phishing, ransomware, and more.
- Seamless device performance Enjoy fast scans without interruption. Our Small System Footprint saves bandwidth and extends the life of your hardware—great for gaming and entertainment!
- AI-powered threat detection Uses advanced artificial intelligence to proactively detect and block malware, ransomware, phishing, and other emerging threats in real time.
- Smarter protection for AI-powered computers ESET keeps your devices safe while leveraging their AI capabilities for faster, more efficient threat prevention.
- AI interaction security Use AI tools and agents with confidence. ESET uses advanced monitoring and expert-driven detection to spot suspicious AI behaviour and stop emerging threats before they put your device or data at risk.
*Essential, Premium, and Ultimate plans provide advanced AI security capabilities powered by specialised AI technologies. ESET NOD32 includes limited AI security capabilities, powered by ESET’s existing multilayered technologies. - Anti-Phishing Safeguard your privacy and your data. Anti-Phishing shields you from scams and fake websites attempting to access sensitive information or feed you fake news.
- Safe banking and browsingBank, shop, and connect with ease. Safeguard screens from unwanted access and use our secured browser mode to boost privacy and avoid phishing scams.
- Smart home and smartphone protection Protect everything from PCs, laptops, and smartphones to smart TVs and IoT devices. Lock and track missing devices, secure access to your webcam, and monitor microphone activity for enhanced privacy and control.
- Firewall, Wi-Fi and network shield Filter unwanted content, secure access to your network, and test your home router and smart devices for vulnerabilities.
- Unlimited VPN data Shield your connection and prevent unwanted tracking—anytime, anywhere. Enjoy unlimited bandwidth for endless access to your favourite online content.
Number of Available VPN Devices: Activate on up to 10 devices with access up to 70 countries, each with multiple locations with the Ultimate plan.
Activate on up to 3 devices with access up to 40 countries, each with multiple locations with the Premium plan. - Encryption of sensitive data and photos Keep your files and USBs safe with military-grade encryption. Safely share your data with others.
- Elevated file and folder security Protect valuable data by allowing only trusted applications to modify your folders.
- Safer AI Chats Protect your AI chats from unsafe links and scripts. ESET scans AI-generated responses to proactively block phishing, malware, and scams.
- Enhanced browser & privacy protection Easily manage website notifications and permissions, and remove metadata from images uploaded to your browser—details like capture time and location.
- Ransomware file recovery Keep your data untouchable: block zero-day ransomware, isolate threats, back up your data automatically, and restore everything in moments if encryption ever slips through.
- Proactive identity protection Safeguard your digital identity and prevent identity theft. Use dark web monitoring to scan for data breaches and leaked personal information.
- VPN for Router Protects every device on your home network with one setup. Encrypts all internet traffic for safer browsing, streaming, and smart home use—no need to install apps on each device.
Top protection with AI interaction security, VPN for Router, Identity Protection, and Ransomware Remediation.
- Real-time antivirus protection Way more than just Antivirus! Our security shields you from malware, theft, AI-driven scams, phishing, ransomware, and more.
- Seamless device performance Enjoy fast scans without interruption. Our Small System Footprint saves bandwidth and extends the life of your hardware—great for gaming and entertainment!
- AI-powered threat detection Uses advanced artificial intelligence to proactively detect and block malware, ransomware, phishing, and other emerging threats in real time.
- Smarter protection for AI-powered computers ESET keeps your devices safe while leveraging their AI capabilities for faster, more efficient threat prevention.
- AI interaction security Use AI tools and agents with confidence. ESET uses advanced monitoring and expert-driven detection to spot suspicious AI behaviour and stop emerging threats before they put your device or data at risk.
*Essential, Premium, and Ultimate plans provide advanced AI security capabilities powered by specialised AI technologies. ESET NOD32 includes limited AI security capabilities, powered by ESET’s existing multilayered technologies. - Anti-Phishing Safeguard your privacy and your data. Anti-Phishing shields you from scams and fake websites attempting to access sensitive information or feed you fake news.
- Safe banking and browsingBank, shop, and connect with ease. Safeguard screens from unwanted access and use our secured browser mode to boost privacy and avoid phishing scams.
- Smart home and smartphone protection Protect everything from PCs, laptops, and smartphones to smart TVs and IoT devices. Lock and track missing devices, secure access to your webcam, and monitor microphone activity for enhanced privacy and control.
- Firewall, Wi-Fi and network shield Filter unwanted content, secure access to your network, and test your home router and smart devices for vulnerabilities.
- Unlimited VPN data Shield your connection and prevent unwanted tracking—anytime, anywhere. Enjoy unlimited bandwidth for endless access to your favourite online content.
Number of Available VPN Devices: Activate on up to 10 devices with access up to 70 countries, each with multiple locations with the Ultimate plan.
Activate on up to 3 devices with access up to 40 countries, each with multiple locations with the Premium plan. - Encryption of sensitive data and photos Keep your files and USBs safe with military-grade encryption. Safely share your data with others.
- Elevated file and folder security Protect valuable data by allowing only trusted applications to modify your folders.
- Safer AI Chats Protect your AI chats from unsafe links and scripts. ESET scans AI-generated responses to proactively block phishing, malware, and scams.
- Enhanced browser & privacy protection Easily manage website notifications and permissions, and remove metadata from images uploaded to your browser—details like capture time and location.
- Ransomware file recovery Keep your data untouchable: block zero-day ransomware, isolate threats, back up your data automatically, and restore everything in moments if encryption ever slips through.
- Proactive identity protection Safeguard your digital identity and prevent identity theft. Use dark web monitoring to scan for data breaches and leaked personal information.
- VPN for Router Protects every device on your home network with one setup. Encrypts all internet traffic for safer browsing, streaming, and smart home use—no need to install apps on each device.
Frequently Asked Questions
What makes up my digital identity?
Every individual has a digital identity online, this is a compilation of different types of data including everything from your name to your social media profiles and email address. Additional data is also collected by companies that includes your browsing habits, online purchases and your search history.
Your digital identity also encompasses sensitive data that is stored by different websites such as usernames and passwords. In addition, biometric data is collected for security purposes, e.g. fingerprint and facial recognition.
What does online privacy mean?
Online privacy refers to the process of safeguarding your online data and activity when using the internet. This prevents your personal information from being accessed or used without your consent. Taking control of how your data is processed can protect your sensitive information such as passwords and bank details, stopping hackers and third parties from carrying out malicious activities that could put you at risk online.
How can I protect my privacy online?
Protecting your online privacy is vital at a time when digital threats are more prevalent than ever. There are a number of steps you can take to protect your data including:
- Sharing only necessary information - Before sharing anything online, consider whether you are compromising your privacy. Sharing your location, passwords or account number could put you at risk.
- Checking privacy settings - It is always worth checking your settings on websites and apps to ensure you are comfortable with what is shared and who can access it. This is particularly important on social media apps.
- Investing in digital security - Each device you own needs robust security software to prevent viruses, malware and other malicious attacks.
- Thinking before clicking - Never click on any suspicious or unknown links as this can compromise your privacy. Also beware when downloading software or files as these can also be compromised if they are not from a trusted source.
How can I keep my passwords safe online?
Many websites require a username and password to keep your personal data secure, however, if you use an unsecure password this can make you vulnerable online. The first step to keep your passwords safe is to choose passwords that are difficult to guess and unique for every website. The more complex your passwords are the better, for example, using a random combination of upper and lower case letters, numbers and special characters is best practice.
If you are concerned about remembering all your passwords we would recommend using a password manager (like the ESET Password Manager) to store and secure them. That way you only need to remember one password. In addition, remember to never share your passwords with anyone.
How can I tell if a website is a scam?
Unfortunately, scammers are becoming more sophisticated and it is important to check the validity of a website before making a purchase or giving any of your sensitive data. The first thing to consider is the website URL. You can verify that it is legitimate by checking it starts with https:// and has no misspellings or an unusual domain.
Once you are on the website look for poor grammar, spelling mistakes and an overall messy layout, these can be red flags that the website is not genuine. In addition, you can look for online reviews and whether there are any complaints about the site from other users.
How can ESET protect my digital identity?
Identity Protection monitors the dark web for data breaches and notifies you when personal information is at risk. Our system dives deep into the dark web, scanning thousands of websites, marketplaces, blogs, and more for breaches and leaked customer information—so you can take action.
Why is it important to have identity theft protection?
Identity Protection monitors the dark web for data breaches and notifies you when personal information is at risk. Our system dives deep into the dark web, scanning thousands of websites, marketplaces, blogs, and more for breaches and leaked customer information—so you can take action fast.
What is identity theft?
Identity theft occurs when someone uses your personal information without permission for fraud or other crimes. You can learn more in our guide titled, “What is Online Identity Theft”.
What are data breaches, and how do they impact me?
A data breach is when sensitive information is accessed without authorisation. It can lead to identity theft and financial loss.
How does ESET enhance my online privacy and identity?
ESET provides users with the tools to safely manage their personal data. This includes secure browsing, identity threat detection, AI chat and interaction security, and other advanced privacy safeguards.