- ESET is heading to MSP GLOBAL 2026 as a Platinum Partner to showcase how managed service providers (MSPs) can strengthen customer protection, simplify cybersecurity delivery, and scale their businesses in an AI-driven threat landscape.
- Visitors to booth P03 can meet ESET experts, explore the ESET MSP Program, learn more about ESET MDR for MSPs with an industry-leading six-minute MTTR, and discover integrations designed for the tools MSPs already use.
- Through expert-led sessions on deepfakes, AI-enabled threats, and integrated security, ESET will invite MSPs to rethink how they deliver cybersecurity value to customers.
- Visit the PortAventura Theme Park in Barcelona October 21-22, 2026, and learn how ESET supports MSPs in scaling cybersecurity services.
BRATISLAVA — October 7, 2026 — ESET, a global leader in cybersecurity, is excited to share that it is attending MSP GLOBAL 2026 as a Platinum Partner. The event will take place October 21-22, 2026, at PortAventura Theme Park in Barcelona, Spain, bringing together the global managed services community to discuss the future of the industry.
As Europe’s only international MSP conference, MSP GLOBAL 2026 is the premier vendor-neutral event for managed service providers, MSSPs, resellers, enterprise IT leaders, and tech vendors. This year’s theme is “Serve Your Ecosystem.” More than 3,500 attendees from around the world are expected, with approximately 45% holding C-level and senior leadership positions. The event provides a front-row seat to impactful meetings and decision-making that actively shape the future of managed services.
ESET is attending with a core team of professionals and MSP experts to meet the global MSP community. As cybersecurity is a key priority for many of the partners and attendees at the event, ESET hopes to bring a fresh perspective, as well as familiar features, spotlighting our long-established ESET MSP Program, which now helps more than 10,000 MSPs with their daily security tasks.
“MSPs are operating in an environment where complexity is no longer the exception it is the reality. From AI-driven threats and regulatory pressure to geopolitical uncertainty and fragile supply chains, customers need partners who can help them stay resilient without adding more noise. At MSP GLOBAL 2026, we want to show how ESET enables MSPs to move beyond selling security tools and instead integrate security into the core processes that keep businesses running," said Dave Maasland, CEO of ESET Netherlands.
Attendees can also learn about ESET MDR, which is also available for MSPs and delivers an industry-leading six-minute mean time to respond (MTTR), helping MSPs deliver rapid threat containment and resolution for themselves and their clients. Backed by expert analysts with deep ESET Threat Intelligence know-how and our AI-powered detection and automation technologies, partners can protect their operational efficiencies, tackle potential alert overload, and strengthen client relationships by providing advanced security support.
This support is especially key in the current AI age, where effortless, supervised cybersecurity can bridge capacity and skills gaps to tackle sophisticated attacks that often target MSPs due to their trusted access to client systems. Thus, our scalable solutions cater to diverse client needs, from the smallest clients to large, private security requestors, right where our partners need us.
To support these needs, ESET offers integrations designed to make MSP security workflows more seamless. Native connections with RMM, SIEM, SOAR, and CTI platforms—along with tailor-made integrations and well-documented APIs—help partners connect ESET solutions with the tools they already use. These include leading RMM and PSA solutions such as Datto RMM, SuperOps, Atera, ConnectWise Automate, Kaseya VSA X, N-able, and HaloPSA, among others.
As part of the program, ESET experts will also present two exciting keynotes:
- The deepfake interview: Breaking in from the inside
Speaker: Jake Moore, ESET Cyber Security Awareness Specialist
Jake exposes the darker side of artificial intelligence, revealing how he used AI face swapping to pass live online job interviews under a false identity. He shows how these tools are already being weaponized to bypass security, infiltrate organizations and exploit human trust. With voice cloning, fake documents and instant identities now widely accessible, the question is simple: Would you spot it?
- From polycrisis to polycompetence: Stop selling security, start integrating security
Speaker: Dave Maasland, CEO of ESET Netherlands
Dave explores how MSPs can stay relevant in a world shaped by geopolitical tension, AI-powered threats, regulation, and fragile supply chains. He argues that the next step doesn’t involve selling more tools but rather integrating security into the strategic processes that keep organizations running. As complexity becomes the new normal, MSPs have the opportunity to turn disruption into competence, becoming the stabilizing force their customers need.
At booth P03, MSPs, partners, and technology leaders will be able to meet the ESET team for dedicated conversations about the opportunities and challenges shaping today’s managed security market. Visitors can explore the ESET MSP Program, see ESET PROTECT in action, learn more about ESET’s security services and integrations, and discuss how ESET can help them scale protection for customers without adding unnecessary complexity. Attendees can also take part in booth activities for a chance to win exclusive ESET LEGO sets and other prizes.
MSPs, MSSPs, CSPs, hosting providers, web agencies, and IT managers interested in attending MSP GLOBAL 2026 can register for the event free of charge using ESET’s special code “dPPF9hQ6.” To redeem the offer, click the registration link, select the “Standard Pass” option, and enter the code during registration.
Discover more about MSP GLOBAL 2026.
Explore the many benefits of the ESET MSP Program and our integrations, and read how MSPs can grow with ESET.
About ESET
ESET protects organizations, critical infrastructure, and individuals, helping them build digital resilience and confidence in an increasingly AI-driven world. With more than 35 years of cybersecurity expertise, over 25 years of AI innovation, and 11 global R&D centers, ESET develops proprietary technologies designed to protect against evolving cyber threats and secure the broader AI ecosystem. Grounded in scientific rigor and taking a preemptive approach to security, ESET delivers effortless protection that remains under expert human oversight. Headquartered in the European Union and privately owned, ESET protects millions of users and more than 500,000 organizations across 178 countries. Committed to responsible AI and customer trust, ESET protects the progress that technology enables. For more information, visit www.eset.com or follow ESET’s social media, podcasts, and blogs.