What’s in store for MSPs: Trends for 2023

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What’s happened in 2022 and what is to be expected for MSPs in 2023

2022 was a strong year for MSPs, but 2023 looks even stronger. ESET experts claim that the number one priority for MSPs in 2023 is cybersecurity, and they are here to talk about the trends and challenges awaiting MSPs this year.


Michal Jankech, ESET´s VP of the SMB and MSP segment, and Jake Moore, ESET´s global security advisor, do not doubt that cybersecurity will remain a top priority. With SMBs being early adopters of technology, MSPs helping drive digital transformation, and cybercrime changing in response, all (legitimate) parties must work to respond to evolving cybersecurity threats. 

2022 saw MSPs change their approach with more internal risk assessment, beefing up their security with instant response policies. Since cyberattacks demand high-quality solutions, new economic factors need to be considered. Trends suggest more business email compromises, zero-day attacks, and supply chain attacks. And with more users being targeted than ever, human error remains the most significant security threat.

“Likewise, the threat landscape is unpredictable, with threats always evolving and becoming more sophisticated,” says Jankech. All new technology can be and will be misused by cybercriminals. New emerging threats are complex and often rely on the above-mentioned human factor; therefore, more methods are required to eliminate and minimise the chance of a compromise.

However, Moore provided a few tips MSPs can implement to improve their security

  1. Automatic patch processes: Often, attacks rely on human error, so eliminating the opportunity for error is the best bet. Plus, with automated updates, every security update is applied in a timely manner,
  2. Shrink the attack surface: Nowadays, businesses are moving to the cloud, with many more devices accessing business networks; practical ways to monitor them are required, such as a “single pane of glass” approach.Enhance data protection: Make sure your business’s data is as safe as possible across all data locations by adding an additional layer of protection, for example, multifactor authentication.
  3. Do not fall to alert fatigue: People (including security admins) often get desensitised by tasks and responses, leading to missed or ignored alerts. A solution for small businesses is to employ an MSP who could focus on these challenges with expertise in automated  solutions. Similarly, MSP admins can suffer from alert fatigue.
  4. Employee awareness: Social engineering is a very successful tactic. Ensuring employees know the threats and how to act and report them in case they face one brings you one step closer to a cyber secure 2023.  

What can ESET offer MSPs?

Overall, the number one thing any business can do to improve its protection is to opt for a trustworthy cybersecurity solution. ESET is here to protect all businesses, big or small.

“It is not just products and features; our partnership places the MSP at the centre. It is the platform and portfolio of solutions and the level of support we give you, regardless of geography or language. Flexibility is there, too, with zero commitment, daily billing, and monthly invoicing through a completely self-serviced platform MSP model with integrations. We are in it together. And all of those pieces enable what is at the core of any partnership: trust,” says Jankech.

The ESET MSP Program strongly emphasises balance to provide the most carefree cybersecurity experience possible. It offers integration, automation, a unified ecosystem, and flexibility. ESET uses a combination of long-standing experience with machine learning and AI-based technologies, ESET LiveGrid, and the human expertise of digital security leaders to deliver cutting-edge MSP solutions. ESET products are known for their small system footprint, which boosts energy efficiency and enables further optimisation for your company. All of this fuels ESET PROTECT, the most powerful multi-layered platform in the world for preventing, detecting, and responding to cyber threats.

ESET PROTECT also has an integrated XDR module, providing enterprise-grade security and risk management tools, such as advanced threat hunting, incident response, and complete network visibility. Additionally, it makes it possible for the ESET PROTECT platform to provide the user with total control over the response. This also includes ESET Inspect Cloud, which collects real-time data on endpoint devices. The data is matched against a set of rules to detect suspicious activities automatically and permits security professionals at MSPs to efficiently search for unusual and suspicious activities while enabling accurate incident response, management, and reporting. ESET Inspect Cloud also provides Managed Detection and Response (MDR)—outsourced cybersecurity services protecting customers’ data and assets, even if a cyber threat avoids detection by standard security solutions. 

In combination, the customisable products provide formidable protection for your business and a rich service offer for your clients.