Overview
With six stores across the South of England, Disking Computers has been a trusted IT partner since 2005. By adopting ESET’s RAAS programme, they’ve saved time, increased efficiency and built a steady stream of passive income, while keeping customer service seamless.
Q: Can you give us a quick overview of your business – who you are, what services you offer, and the types of customers you typically work with?
A: Disking Computers is a well-established IT retailer and service provider, operating six retail stores across Surrey, Hampshire and West Sussex. We offer a comprehensive range of services, including computer and laptop repairs, virus and malware removal, new hardware sales, setup and installation and a wide selection of accessories to meet our customers’ needs. Our team prides itself on delivering friendly, personalised support, particularly for home users who value expert advice and approachable service. Whether it’s helping someone choose their first laptop or resolving a complex technical issue, we aim to make technology accessible and stress-free for everyone.
Q: What made you decide to sign up to the RAAS programme?
A: We decided to sign up for the RAAS programme when it was offered as a strategic opportunity to help us retain revenue that was increasingly being lost to online competitors. With more customers turning to websites for renewals and purchases, we recognised the need for a solution that would streamline the renewal process, improve customer retention, and provide a more efficient way to manage renewals. RAAS presented a way to strengthen our customer relationships while protecting our revenue streams in a competitive market.
Q: What would you say to other ESET resellers who are hesitant to let ESET contact their customers as part of RAAS?
A: To other ESET resellers who might be hesitant about allowing ESET to contact their customers as part of the RAAS programme, I’d encourage them to trust the process. RAAS is designed to support resellers by handling renewals efficiently, which not only helps reduce the administrative burden but also creates a steady source of passive income. By letting ESET take on the renewal communications, you free up valuable time and resources to focus on growing your business and serving your customers in other ways. Plus, the programme maintains the customer relationship seamlessly, so your clients still feel they’re dealing directly with you. Overall, RAAS offers a reliable, low-risk way to improve renewal rates and revenue without compromising your connection with your customers.
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