ESET’s “Cybersecurity Cash Car” rolls in for National Cyber Security Awareness Month

Next story

The month of October is an important one; it is National Cyber Security Awareness Month (NCSAM), and that means it is an opportune time for people and businesses to brush up on their cyber awareness through all the amazing and free resources being pumped out during the month.

Here at ESET, we are doing something a little different for NCASM in an effort to help people become more #CyberAware: We are launching a squad of wrapped ESET / NCSAM-branded cars into our backyard of San Diego for the month of October that sport an URL, which is a page that contains free cybersecurity tools and resources for businesses and individuals.

What is “Cybersecurity Cash Car”?

Because we wanted to take cyber education offline and bring it to you live to really drive home some cyber awareness, we are launching a game called “Cybersecurity Cash Car,” where players can win cash for correctly answered questions.

How does it work?

The designated cash car and its Cybersecurity Awareness Team will be parked in various places around San Diego during the month of October. Any passerby who wants to play will have one minute to answer as many cyber-related questions as they can. For each correct answer, the player will get $20 cash. What’s more, ESET will match dollar for dollar players’ winnings with a donation to the National Cyber Security Alliance (NCSA), the nation's leading cybersecurity awareness nonprofit. (For hints on the Cybersecurity Cash Car’s pop-up locations, follow @ESET on Twitter, Facebook and Instagram and #CyberAware.)

Do I have to be in San Diego to participate?

Don’t fret if you are not a San Diegan—you can also get in on the cash car action online. Each Monday in October we will share a cyber-related question and solicit responses, and on the Friday of that week, we will choose and announce the winning response. The winner will get $50 cash, plus one year of ESET Multi-Device Security + a rad ESET gift pack. 

Thanks to our partners

Special thanks to our friends at the National Cyber Security Alliance for really making NCSAM possible; NCSAM was co-founded and is co-led by NCSA and the U.S. Department of Homeland Security. Now in its 14th year, this annual event is dedicated to ensuring all digital citizens have the resources they need to stay safer and more secure online.

And kudos to our neighbors at San Diego-based ad-tech startup Wrapify for their beautiful vehicle wraps and awesome drivers racing into the #CyberAware effort. 

There are tons of stellar events all over the country going down for NCSAM. You can find a full list of events at NCSA’s website, here.

(Are you in San Diego, and do you want a Cybersecurity Cash Car to appear at your event during the month of October? Let us know: Email

About National Cyber Security Awareness Month

National Cyber Security Awareness Month (NCSAM) was created as a collaborative effort between government and industry to ensure every American has the resources they need to stay safer and more secure online. Now in its 14th year, NCSAM was co-founded and is co-led by the Department of Homeland Security and the National Cyber Security Alliance, the nation's leading nonprofit public-private partnership promoting the safe and secure use of the internet and digital privacy. Recognized annually in October, NCSAM involves the participation of a multitude of industry leaders ‒ mobilizing individuals, small and medium-sized businesses, nonprofits, academia, multinational corporations and governments. Encouraging digital citizens around the globe to STOP. THINK. CONNECT.™, NCSAM is harnessing the collective impact of its programs and resources to increase awareness about today’s ever-evolving cybersecurity landscape.