October 2025

Frost & Sullivan has named ESET the 2025 Competitive Strategy Leader in the European endpoint security market, recognizing our ability to combine innovation, execution, and customer-centricity in a rapidly evolving threat landscape.

As cyberattacks grow more complex and widespread, especially in the context of remote work and strict data regulations like GDPR, ESET stands out for its prevention-first approach and scalable, AI-powered security solutions. Its unified EPDR framework and cloud-based XDR capabilities offer real-time protection tailored to the needs of European businesses, from SMEs to large enterprises.

With over 35 years of experience, ESET remains privately owned and reinvests heavily in R&D, operating 11 global research centers. Its channel-first sales model, strong partner ecosystem, and localized strategies have driven impressive growth across both enterprise and SMB segments.

Frost & Sullivan’s evaluation highlights ESET’s strategic innovation, customer impact, and brand loyalty—affirming its leadership in delivering secure, efficient, and adaptable endpoint protection across Europe.