With six stores across the South of England, Disking Computers has been a trusted IT partner since 2005. By adopting ESET’s RAAS (Renewals as a service) programme, they’ve saved time, increased efficiency and built a steady stream of passive income, while keeping customer service seamless.
The overall financial impact has been very positive, providing us with a steady stream of passive income. This reliable revenue source helps improve our cash flow and allows us to focus on growing other areas of the business.
THE CYBERSECURITY CHALLENGE
Before joining ESET’s Renewals as a Service (RAAS) program, Disking relied on a manual system to manage license renewals:
- Time-consuming process: Each renewal took around 10 minutes, involving CRM reminders, phone calls, and follow-ups.
- Missed renewals: Customers were hard to reach, and many renewals slipped through the cracks.
- Lost revenue: More customers were turning to online platforms, bypassing Disking for renewals.
- Limited scalability: The manual workload restricted staff from focusing on growth and customer service.
THE CYBERSECURITY SOLUTION
“RAAS has helped us reduce manual work, improve customer satisfaction, and grow our business with confidence.”
With ESET RAAS, Disking Computers benefited from fully automated reminders and license renewals, eliminating the need for manual follow-ups. Customers experienced a seamless process that felt as though they were still renewing directly with Disking, preserving the personal touch. Renewals could also be completed outside of regular business hours, offering added convenience. Altogether, the program created a reliable stream of recurring revenue while significantly reducing the administrative burden on Disking’s team.
KEY BENEFITS FOR DISKING COMPUTERS
- Significant time savings across the team
- Steady passive income and improved cash flow
- Staff refocused on sales, support, and operations
- Positive customer feedback and stronger retention
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